Stage two: the effectivness or value of the strategic management plan

Recently, organizations have realized the importance of technology which is a significance of strategic plan in to the business. Technologies develop dynamically with different factors which also includes information and communication technology (ICT). Buhalis (2003) stated that “ICTs include not only the hardware and software required but also the groupware (communication tools) as well as intellectual capacity (human ware) to develop program and maintain the equipment” to gain the competitive advantage such as differentiation and premium pricing.

In order to compete with other rivals in the same business, it is necessary to use measure the effectiveness or value of a strategic management plan for information systems in the tourism and hospitality management sectors. To the competitiveness of organization, the management of strategic must be process. The strategic management processes and tools are as follows:

1. Where are you now? – A competitive analysis for the situation of organizations.
2. Where do we want to go? – For their long-term development, beginning with the organization’s boarders direction (the mission statement)
3. How do we get there? – Setting implementation plans to provide the ways for achieving the strategic objectives.
4. How do we know we got there? – The feedback and control stages. The stage points at organizational change in the external environment.

To apply and measure the effectiveness or value of a strategic management plan for 4 stories of strategic plan as mentioned before:

Television Mirrors Technology

Strength

• Go beyond the competitors in value
• Attraction to technologists
• Utilization the limited space of accommodation

Weakness

• High expenditures
• Difficult in terms of repair and maintenance
• The room rate may too high for the clients

Flyte Systems' Solutions for Airline Travelers

Strength

• Convenience for flight passengers
• Real time flight schedule
• Save time in terms of flight delay (passengers are able to know before departure)

Weakness

• Should have more software for other alternative such as booking, confirm or cancel flight
• The design looks like the ATM
• Maybe more complicate for low-tech consumers

Intermec RFID System to Boost National Transport and Logistics Capacity

Strength

• Safe time

• Reduce error mistakes for people
• For long-term, less wages

Weakness

• High costs for repair and maintenance
• High costs for setting system
• Unsuitable for small and medium businesses

IQware Launches Integrated Online Booking Engine

Strength

• Useful for staff and customers

• Global center of businesses and clients
• Visitors can choose the best choice

Weakness

• Rivals can know details and promotion of the business
• Problems can occur when many people use this system at the same time

Reference:

Buhalis, D. 2003, eTourism: Information technology for strategic tourism management, Prentice Hall, England.